VIDEO: Time To Deliver
NOTES: I often try to tell somewhat complex stories in the confines of the short time period/window of engagement that people give to social media videos. Sometimes, it’s nice just to try to do one thing. For aspiring video producers, that might make a nice Guiding Principle for Short Videos: Tell One Thing (TOT). So, this video exemplifies the TOT manifesto. My colleague, Bill Lynch, has a series called ‘One Month at a Time’ in which he spends a month learning some new skill. For February 2018, he learned how flower shops operate. After designing some floral displays, the final step in his 30-day apprenticeship was to deliver. And so he does, but not without a few wrong turns. Tell One Thing: Bill trying to deliver flowers in a Charleston skyscraper.